Fashion Marketing & Management B.F.A.

For this project, my SCADPro team and I partnered with Sweetener Solutions, a Georgia-based company specializing in custom sweetener blend formulations, to launch their new direct-to-consumer product. Through research, competitive analysis, and target audience identification, we developed comprehensive branding recommendations including naming, packaging, and graphics. Our final concept, Hey! Natural positioned the brand around the understanding that everyone's health journey is unique. The brand empowers individuals by providing high-quality, natural products that make wellness feel accessible and approachable. With the tagline "Healthy. Simple. Sweet," Hey! Natural acknowledges that health isn't always straightforward. Whether customers are watching sugar intake, cutting calories, or pursuing other wellness goals, the brand meets them where they are with great-tasting. These all-natural ingredients support their individual journey.