Luxury & Brand Management M.F.A

My graduate thesis, ModeX: Redefining Luxury Ownership Through Fractional Investment and Shared Experiences in the Modern Era, documents the creation of ModeX, an original fractional-ownership platform designed for investment-grade luxury handbags. This process book captures the end-to-end development of the venture, from the earliest stages of ideation and cultural insight generation to market validation, financial modeling, and brand strategy. It includes extensive industry and consumer research on luxury behavior, the sharing economy, and alternative asset investment trends; competitive and market analyses of the luxury resale and fractional ownership landscape; and the development of a working equity-funded financial model designed for long-term growth and risk mitigation. The project also details the curation logic behind the ModeX handbag portfolio, the design of tiered membership models, authentication and insurance protocols, and the operational framework for ModeX’s secure flagship vault experience in Highland Park, Dallas. Visual development, including architectural mockups, brand identity explorations, and experiential concepts, is fully documented to demonstrate how exclusivity, accessibility, and innovation converge in the ModeX brand world. Together, the thesis and process book serve not only as the formal record of the ModeX venture but also as a strategic toolkit for launching disruptive experience-based business models within the luxury asset economy.