Luxury & Brand Management M.F.A.

My team and I were tasked with developing a future store concept that leverages the latest retail technology to enhance the customer experience, along with an experience-driven marketing strategy. With Longchamp being known for its timeless aesthetic, history of navigation, and jet-set roots, we developed a new concept store located in the new Royalmount Plaza in Montreal, Canada, in 2024. Montreal's rapidly growing luxury market, alongside its historic, rich culture and lush waterways, will help bring customers to this new coastal concept store, featuring interactive technology and customization.